Nowadays, Instagram is the go-to platform for social media users. As Instagram represents huge opportunities so it becomes increasingly important to take leverage of this platform. So if you have created an account on Instagram with the intention of expanding your business and you want to increase your followers organically then tips shared here can come in-handy for you.
1. Optimize Instagram Account
The very first thing that one should do is use a relevant username and profile picture. Then write a bio so that people will get to know what your account is about. Try to be as creative as you can in writing a bio. Your bio should be such that it encourages people to follow your account. You can also add your contact information like email in your bio. Besides, Instagram gives the option of putting only one link in bio so you can put either the link of your website or the link of the latest post of your website in the Instagram bio.
Pro Tip: If you are fed up of changing link-in-bio again and again to provide a link to the latest post of your website on Instagram, then I have a solution for you. Just use Link-in-bio tools like Linktree, Linkfolio, Lnk.bio and many more. These tools create landing pages containing multiple links for your link-in-bio and thus you can connect your audience to all of your content with just one link.
2. Be consistent when it comes to posting
Consistency is what transforms average into excellence. Thus it is
very important to post on a regular basis on Instagram. The more you post on Instagram, more will be the likelihood of getting likes and shares which in turn gives more outreach and hence more will be possibility of getting more followers on Instagram.
3. Use Hashtags
Using Hashtags is one of the best ways to reach out to more audience and increase followers on Instagram. Instagram gives the option of using 30 hashtags per post, so try to make optimal use of it by using relevant and trending hashtags.
Hashtag Generator Tools like Display Purposes, AutoHash and Photerloo hashtag generator are a godsend, as these apps recommend hashtags when you write a description of an image.
4. Write Compelling Captions
Write a caption in such a way that it will encourage the audience to engage with your post. Use keywords in captions to increase the chances of appearing in search results. Try to play with length of caption: at times use short captions and other times use long captions. Tag people to make conversation in comments more engaging. Use emojis to draw the attention of readers.
5. Use mix of Regular Posts, Reels, Story, IGTV, Live
Try to use a mix of Regular Posts, Reels, Story, IGTV, and Live, as each one of them has its own features. Reels give you more discoverability than IGTV but Reels can be of 15 seconds so if you want to create a long video then go with IGTV. Story has more outreach than Regular Post, so if you have posted something new on Instagram then do put it on your Story as a new post.
6. Make Collaboration with others
Collaborating with others is the best way to increase followers on Instagram quickly. You can collaborate with an influencer or micro-influencer for that matter. Micro-influencer provides a high engagement rate for your content. Besides, to expand reach, one can do live Instagram sessions with an influencer from one’s own niche.
7. Find out the best time to post on Instagram
To stand out among others, try to optimize everything
that you can, including the timing of your post on Instagram. From insights on
Instagram, analyze that at what time your audience is most active. Then try to
post during the times of high activity so there will be more possibility of
your content being seen and engaged with by people. Obviously, this timing will
be different for different niches.
8. Engage with audience
Make an effort to engage with your audience by
replying to their comments. It not only increases engagement but also helps in
building your community. Furthermore, you can pin the comments of users which
you feel can drive more engagements.
9. Give Ads
If you want your post in explorer feed without doing
the hard work, then you can run ads by pouring some money. Though it would not
make you appear directly in the explorer feed grid, users will see your post when
they will scroll after clicking a post in explorer feed. You can also advertise
in Instagram stories and main feed.
10. Host a giveaway
Hosting a giveaway is a tried and tested way to get
more followers on Instagram. All you need to do is run a contest and ask people
to follow your account, comment on your post by tagging a friend and share
Instagram stories. In this way, you will be able to reach out to a broader
audience and it is likely that most of the audience will start following you.
These are some of the ways that I had applied to increase my followers on Instagram. Hoping that these will work out for you as well!
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